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6 Tips for a Better QR Code
Here at Demi & Cooper we’ve been using QR codes in our campaigns for quite some time, but there’s still a bit of mystery attached to them. Marketing and advertising firms have jumped at the chance...
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The Apple iCloud Has Arrived
Apple has announced that its content-syncing service iCloud is now live. iCloud is designed like a mobile hard drive on your web browser that automatically syncs data on mobile devices and tablets...
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7 iPhone Gifts for iGeeks in your life
Is your hard-to-shop-for family member iPhone obsessed? If so, skip the gift cards and wow them with some of these interesting iPhone accessories. 1. The gadget: The Dot from Kogeto What does it do?:...
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Kimtag Allows One QR Code for Multiple Segments
QR codes facilitate a direct link between traditional and online media, and when QR codes are strategically targeted within a marketing plan, the cross in marketing mediums can result in successful...
View ArticleNew Case Study: The Success of Mobile Marketing an App
Last year we started developing an ICE (In Case of Emergency) App for our clients. The app allows someone such as a paramedic to access some basic medical information about you in an emergency...
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Facebook Pages Manager for iPhone has potential
Page Manager, the new app recently released to help businesses create a stronger presence on Facebook, is now available for iPhones and soon for other devices. It allows users to manage all of their...
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Mobile Marketing Budgets Going Up in 2013, Should Yours?
As marketing continues to evolve from one platform to another it’s no surprise that companies’ budgets are also changing. An online marketing presence is crucial these days, but with the giant...
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Things to Consider When Creating a Branded App, and Why Our ICE App Works for...
It seems like everyone has an app idea. Especially if you work in your organizations marketing department, you have probably been approached by staff, board members, and other colleagues who claim to...
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How Has our ICE App Been Doing?
We love to talk about our ICE App. Partly because we created it, but mostly because of how successful it has been. Our app has the potential to save every downloader’s life. Just how many people have...
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Top 6 Reasons a Hospital App Is a Must
With the increasing popularity of smartphones, brands everywhere are either releasing apps or wondering if they should. The health sector has even dubbed a whole new industry “mHealth” because of the...
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Infographic: Health Apps Will Skyrocket in the Next Three Years
Smartphone and mobile app use is skyrocketing, and recent data proves it. Smartphone owners are increasingly using smartphones in their daily lives, so a natural connection is using them to manage...
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New “Hostile Takeover” App Allows You to Hack Competitor Facebook Accounts
Every business has competitors with more Facebook followers. After having clients approach us for creative ways to outpace their competitors on Facebook, we decided to create an app that would help...
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Introducing a National Gluten-Free Restaurant Review App
DC Interactive Group is proud to announce the launch of Alex’s Gluten Free Spots, a new gluten-free iPhone app. The app will offer crowd-sourced reviews and ratings of gluten-free restaurant offerings,...
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Celiac Friendly Restaurant Review App
Do you see “Gluten Free” whenever you’re grocery shopping or out to eat? If you haven’t noticed, take a look. Gluten free aisles at grocery stores are popping up everywhere, and labels on food products...
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The Importance of Reviewing your Gluten Free Spots
Alex’s Gluten Free Spots is available for iPhone and free for a limited time. It’s a gluten free and celiac friendly restaurant review app that lets users locate gluten free spots, rate them, add new...
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New Physician Group Mobile Site Makes Finding Care Simple
Finding healthcare in Southeast Michigan just got easier, with our launch of a new mobile site for a IHA, the area’s leading not-for-profit multi-specialty physician group. Our task was to create a...
View ArticleReady? Set? iOS 7!
On September 18th Apple’s newest update will be released, iOS 7. For the first time in 6 years Apple has completely redesigned their operating system. “Since we make updates easy, and available to as...
View ArticleJust Another Reason to Love Bacon, and Good Advertising
Oscar’ Mayer’s latest campaign goes beyond the Weinermobile to penetrate your senses and dive into your dreams! Oscar Mayer recently launched a “Wake Up & Smell the Bacon” campaign, which...
View ArticleThis powerful PSA involves the viewer
For any persuasive message to make an impact, it has to resonate with the recipients. The best way to do that is to actually get them involved. It has to get to not only see or hear a message, but to...
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Geofencing through Google has its limits — but there are other sources.
Mobile web traffic continues to increase, which puts more pressure on marketers to find ways to reach people through their phones. The good news is that targeting consumers through mobile ads can...
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